The Rise and Fall of Christmas Traditions We All Pretend to Enjoy
- Mike Stamp
- Dec 29, 2025
- 4 min read
Elf on the Shelf, novelty jumpers, Secret Santa – when did festive cheer turn into a compulsory endurance test?
Christmas used to be simple. A tree that shed needles like a stressed hedgehog. One box of decorations that smelled faintly of the 1990s. A vague sense of goodwill, quickly drowned out by sherry.
Now? It’s a militarised operation. A six-week programme of mandatory joy, enforced by WhatsApp groups, HR emails, and a small plastic elf who appears to be monitoring your moral character.
Somewhere along the way, Christmas traditions stopped being optional fun and became non-negotiable performance art. You don’t just celebrate anymore. You comply.
Let’s take a look at how we got here — and why so many festive “treats” now feel like unpaid emotional labour with tinsel on top.
When Christmas Traditions Were Actually… Traditions
Once upon a time, Christmas traditions evolved slowly. They were handed down like slightly suspect recipes.
You decorated the tree because your parents did. You ate too much because that was the point. You watched the same television specials because there were only four channels and all of them were showing something involving a vicar, a choir, or a snow-covered village that doesn’t exist.
Crucially, none of this required effort beyond turning up and loosening your belt.
There was no pressure to perform Christmas. You simply existed within it, like a potato in gravy. Content. Passive. Moist.
Then social media arrived. And everything went wrong.
Elf on the Shelf: Surveillance Capitalism, But Make It Festive

The Elf on the Shelf is not a toy. It is a psychological experiment.
The premise is simple enough: a small elf reports children’s behaviour back to Father Christmas. Harmless, right? Except it’s now expected to engage in increasingly elaborate nightly stunts, like it’s auditioning for Britain’s Got Talent: Festive Edition.
What began as a gentle bit of magic has turned into a nightly arts-and-crafts hostage situation.
Parents scroll Pinterest at 10:47pm, whispering things like, “Has the elf already TP’d the bathroom this year?” while hot-gluing it to the ceiling fan. Meanwhile, other parents post immaculate photos online, making it look like the elf casually baked sourdough and repainted the kitchen.
And if you don’t do it?
Your child will ask why Oliver’s elf drives a toy Ferrari while theirs hasn’t even moved.
Festive magic, apparently, now comes with peer pressure and performance metrics.
The Novelty Christmas Jumper: From Joke to Uniform

There was a time when a novelty Christmas jumper was ironic. A knowing wink. Something you wore once, laughed about, then quietly donated to a charity shop in Barnsley.
Now it’s a dress code.
Offices don’t suggest Christmas jumpers anymore. They mandate them. Emails arrive with subject lines like “Festive Knitwear Friday!!!” — three exclamation marks, because nothing says joy like forced enthusiasm.
You are expected to own at least one jumper featuring:
A reindeer with opinions
A slogan involving prosecco
Lights that stop working halfway through the day
And heaven help you if you forget. Turning up in a normal jumper on Christmas Jumper Day is like wearing jeans to a black-tie wedding. People will say it’s fine. It is not fine.
The jumper has gone from novelty to uniform. Like a hi-vis vest, but itchier.
Secret Santa: The Game No One Wins

Secret Santa is sold as “a bit of fun”. This is a lie.
In theory, it’s a charming exchange of small, thoughtful gifts. In reality, it’s a low-stakes psychological thriller conducted with a £10 budget and simmering resentment.
You draw the name of someone you barely know. Someone who enjoys “travel” and “wine”. Which tells you absolutely nothing.
You then spend an hour in a shop convincing yourself that a novelty mug is “quirky”, before receiving:
A candle that smells like regret
Socks that appear to have been panic-bought at a petrol station
A book titled Mindfulness for Managers
Nobody is happy. Everyone pretends they are.
And the real kicker? The organiser. The one person who insists, every year, that “it’ll be nice this time.” It never is.
Why Everything Became Mandatory Fun
Here’s the uncomfortable truth: modern Christmas traditions aren’t really traditions anymore. They’re content.
They exist to be photographed, shared, and validated. If it didn’t happen on Instagram, did it even happen at all?
Festive activities have been gamified. There are expectations. Benchmarks. Unspoken rules. And once something becomes expected, it stops being joyful and starts being work.
Christmas cheer, it turns out, does not thrive under obligation.
Which is why so many people feel weirdly relieved when it’s all over. Like surviving a very polite obstacle course.
What We’re Allowed to Let Go Of (Yes, Really)
The good news? You don’t have to do all of it.
You are allowed to:
Skip the elf without ruining your child’s childhood
Wear a normal jumper and feel nothing
Politely decline Secret Santa and still be a good person
Christmas works best when it’s selective. When you keep the bits that actually make you happy and quietly bin the rest.
Because traditions are meant to serve people. Not the other way round.
The Real Christmas Tradition We’ve Forgotten
The original point of Christmas wasn’t constant activity. It was pause.
Time off. Overeating. Mild chaos. Sitting around doing very little, very badly, with people you tolerate because it’s December.
Somewhere between themed jumpers and festive spreadsheets, we forgot that.
So this year, maybe rebel. Do less. Care less. Enjoy more.
And if anyone asks why your elf hasn’t moved?
Tell them it’s having a lie-in. Like the rest of us should be.






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